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VoicePort Partnership With Unwired Nation Extends Services to Mobile Apps, Benefiting Pharmacy and Pharmaceutical Industry

Unwired Nation's Kinita Mobile Platform Takes VoicePort Customers to Cross-Platform Mobile Apps

ROCHESTER, NY and AUSTIN, TX, Jul 21, 2011 (MARKETWIRE via COMTEX) -- VoicePort, LLC, a leading developer of advanced speech recognition and customer service applications for the Pharmacy and pharmaceutical industry, today announced it has entered into a strategic alliance with Austin-based Unwired Nation, the Mobile-Apps-As-A-Service company. The two companies together will work to take VoicePort's customer service solutions, widely regarded in the pharmacy and pharmaceutical industry, to smartphones and tablets quickly, easily, affordably. This news is being issued this week during two independent pharmacy events in Las Vegas -- Cardinal Health and AmerisourceBergen -- and in advance of the upcoming National Association of Chain Drug Stores (NACDS) show at the end of August in Boston where the VoicePort mobile solutions will be demonstrated.

VoicePort uses advanced speech recognition self-service technology to automate interactions, especially in industries such as the pharmacy and Brand pharmaceuticals. VoicePort solutions, such as its PharmaPhonetics, focus on out-bound proactive notification and messaging. VoicePort is partnering with Unwired Nation to leverage its Kinita platform to enable the rapid deployment of their customers' existing web investments, in combination with extensions to its PharmaPhonetics platform, to create high value, native mobile applications. VoicePort is working with Unwired Nation first to expand its pharmacy-focused offering, but the two companies intend to work together for joint clients and strategic mobile needs across the enterprise, anywhere there is a need to develop new mobile applications in a very rapid timeframe.

"We know our clients need to communicate with their customers -- patients -- simply, clearly, and via whatever smartphone or tablet that customer is using," said Christopher Mann, President and CEO of VoicePort. "Unwired Nation helps us deliver this to our pharmacy and pharmaceutical clients today, and we see opportunities to leverage this mobile technology in the near future, augmented and accelerated by our own integration expertise, in our other businesses' verticals that include Media, Publishing and Enterprise Solutions."

VoicePort's PharmaPhonetics Patient solutions deliver cost-effective, automated, personalized, and intelligent interactive communications that speak directly to patients on behalf of the pharmacy. Services include patient prescription pick-up, refill reminders and health awareness messaging, all delivered in a HIPPA-approved model, and integrated with that pharmacy's management database system. PharmaPhonetics enables personalized permission-based phone, text, e-mail -- and via Unwired Nation's Kinita platform -- now mobile phone communications that dynamically respond to the individual patient's needs.

"Medication Adherence continues to drain the U.S. HealthCare system with cost estimates of up to $300 billion dollars a year due to patient non-compliance," said Alphonse J. Sasso, VoicePort's Vice President of Business Development. "Enabling a variety of communication options -- phone, text, e-mail and now mobile phone -- to pharmacies to deliver messages based on each customer's preference will help increase compliance, and more importantly, will improve overall health of patients."

Unwired Nation's Kinita cross-platform mobile application system uses a simple web-services interface, enabling clients to rapidly deploy and manage mobile web applications that come alive with native features and platform-specific interfaces. VoicePort leverages Kinita Messenger™ and other Kinita patent-pending technologies to enable cross-platform push messaging for clients' apps, providing access to real time dedicated-inbox functionality with native device capabilities for mission-critical enterprise application or high-touch consumer applications. Kinita allows VoicePort clients to manage their mobile web assets as usual, while Kinita manages new platforms, feature updates, app stores, operating system updates and multiple device and OS fragmentation -- all as a service.

"We are thrilled to be partnering with VoicePort and bringing our mobile smarts to the pharmacy and pharmaceutical industry, as well as others," said Eric Smith, Unwired Nation CEO and co-founder. "Any time a company -- or a company's clients -- want to take a piece of their business mobile, we hope they turn to Unwired Nation. We've figured out the secret sauce in mobile: taking whatever a company has already built in web applications and moving them to native mobile apps in a rapid and scalable manner within hours."